which means “green luxury” in Italian, is a luxury clean beauty and wellness shop offering clean beauty you can feel good about. While the brand started as a curated clean beauty box, it has expanded into a full-fledged clean beauty retailer, curating the top brands and products in clean beauty, including skincare, make-up, hair-care, wellness, and lifestyle.
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“I started VERDE LUSSO out of a personal desire to find the very best of luxury, clean beauty and make it accessible to others. I’m excited to offer a shopping experience where you can relax knowing that your intention to shop clean aligns with what we stock on our shelves.”
-Mary Frances Dale, Founder
Our Standards
Luxury Experience
Clean Ingredients
Effective Results
began with a desire to find the best in luxury clean beauty.
As a clean beauty devotee, self-care enthusiast, and self-proclaimed 'glow getter', I was on the hunt for products that were luxurious and effective— products that would stand up to my strict standards for non-toxic ingredients.
The products I select are held to the highest standards of clean ingredients (typically a 0-2 score on the EWG Rating, the nation's leading standard for ingredient safety), but they also must feel luxurious, look fabulous, and be effective.
You really can have it all.
-Mary Frances Dale, Founder
Restricted ingredients
Aluminum Chlorohydrate, BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene), Butoxyethanol, Chemical UV Blocks, Coal Tar1, 4-dioxane, Ethylenediaminetetraacetic (EDTA), Ethanolamines, Formaldehyde, Hydroquinone, Mercury and mercury compounds, Methyl cellosolve, Methylisothiazolinone and Methylchloroisothiazolinone, Mineral Oil, Nanoparticles, Parabens, Phthalates, Polyethylene glycol (PEG compounds), Propanol, Resorcinol, Sodium Lauryl Sulfate and Sodium Laureth Sulfate, Synthetic Fragrance, Toluene, or Triclosan
Eternally enthralled by style, beauty, and the world of holistic living, Mary Frances Dale found herself eager to create a destination for the best natural beauty brands— curated through the lens of luxury.
After spending 6 years in New York City and Washington, D.C. working in contemporary art, women’s advocacy, and marketing, she launched a wellness and clean beauty blog while helping another D.C.-based clean beauty retailer discover the newest and most exciting natural beauty products.
When Mary Frances moved back to the South in 2020, she saw a perfect opportunity to bring a clean beauty destination to the region while highlighting the unique natural brands and personalities of the area.
Founder's Favorites
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![Multi Retinol Night Emulsion]()
Multi Retinol Night Emulsion$135.00
Blog posts
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Talking Beauty and Wellness with Make-up Artist Celine Russell
Celine Russell has a devoted following for good reason - she prepares her clients for their biggest moments with a world class eye she honed during her extensive time on editorial shoots. With an intuitive understanding of exactly what is...
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Diamonds + Champagne + Clean Beauty with Studio Mullins
Join us for an evening of Diamonds + Champagne + Clean Beauty Thursday, June 20th 4pm - 7pm Featuring Studio Mullins + Shop & Save at Verde Lusso 10% OFF of $150+ 20% OFF of $250+ 25% OFF of...
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Verde Lusso Moves to New English Village Store Location
We're so excited to announce our clean beauty shop is moving to the charming English Village shopping district in Mountain Brook, AL at 2004 Cahaba Rd. Our new storefront will be opening Saturday December 2 and we'll be expanding our...